Denotation:
The Magazine cover consists of a colour photograph of a women looking directly at the camera, in a suggestive and seductive way. The shot used is a medium close up showing her head, arms, waist and the end of her knees. She is sitting on something which looks like a bed and with her left hand on what looks like a beds metal headboard. The background is a cream/white colour, and the photograph covers the whole of the magazine cover. Behind the woman’s head is the blender masthead, and in front of her are 8 separate cover lines in bold black and highlighted yellow. The Photographed women’s name is in large bold orange writing. A barcode is visible in the bottom right corner and it is vertical.
Masthead:
Blenders Masthead is easy on the eye, distinctive and clever: Orange with a thin black drop shadow. The font is not serif; the letters are evenly spread out so they are not joined up. The Masthead towards the end has a line cutting through the rises and crinkles the text, which also gives it that feel that the text has been put through a blender itself and looks like the blender has disfigured and shredded it. The font used is similar to that of ‘Sprite’ font and connotes of something nice, thirst quencher, joyful. Where the slash is in the masthead also looks like it is cutting through the female characters head, which could be an implication that the model herself is unstable.
Character:
The cover photograph is of the successful American singer ‘Beyonce Knowles’.
Composition:
She is posed in a very suggestive ‘hey baby’ kind of way. She is sitting on a bed and looking very sexually suggestive and provocative, and it links in with the writing above her name which says “in bed with”.
Costume:
Her costume is a silk bed vest which is low down on her neck, and reveals a lot of cleavage and a black lace bra. Her clothing has definitely been specially selected to appeal to the target audience, who are most definitely going to be male. The tagline next to her name saying “IN BED WITH” the Beyonce, so the costume has to match this and that is why she is in a silk vest and sitting on a bed.
NVC:
Her Non Verbal Communication is also very seductive and suggestive. The way she has positioned her eyes and eyebrows are also very suggestive, but apart from that she has no facial expression.
Lighting:
The lighting is very is suggesting that is around midday, however Beyonce is in bed so that contradicts this and makes us think it is night or possibly early morning.
Setting:
There is a setting which is a bedroom however we can only see a bit of the bed which Beyonce is sitting on, and half of a metal bed frame which she is holding on to. The white/cream background connotes peaceful, calmness and tranquillity.
Cover-Lines:
The main cover-line that relates to her photograph says: “Beyonce Knowles: In bed with”. This is making a reference to a piece to a album that she brought out in September 2006, it debuted a number one on the billboard 200, selling 541,000 copies in its first week. It gained Knowles her largest first week sales of her solo career and became her second consecutive number one album. The album sold 3.2 million copies in the United States, and has been certified three times Platinum by the RIAA. The different cover-lines tell us that this magazine doesn’t concentrate on just one genre of music, and doesn’t just focus on music either, but it chooses who it wants to write about based on the genre of the magazine, however that’s not always the case this magazine is more of a R&B magazine, but rock, goth and other genres will appear sometimes. Artists mentioned in the cover-lines are include Evanscene a American rock band, Kevin Federline a American dancer/rapper and The Killers a American rock band now a theme that keeps coming up is the ‘American’, all of the people on mentioned are American rock bands, rappers etc which shows this magazine is based soley on American artists. The cover-lines are spread out between the pictures.
Target Audience:
Considering all of the points above, the likely target audience would be males and females (around 60:40 to m:f) more males, however a good amount of females are still in this audience. There would be two age ranges one 15-29 and 33-44. They would have a good knowledge in old and young artists, would have a good knowledge of music and would like the genres of music this magazine has to offer. They would be definitely be well educated and well read, and have a good interest in American culture.
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